Profit Margin Calculator

Find your profit, margin %, and markup % from cost and selling price.

Enter Prices

Profit

200

Margin %

33.33%

Markup %

50%

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What is the Profit Margin Calculator?

Profit margin and markup are often confused but answer different questions. Margin is profit as a percentage of the selling price (how much of each sale is profit), while markup is profit as a percentage of the cost price (how much you added on top of cost). Both matter for pricing decisions.

Enter your cost price and selling price to instantly see the profit amount, gross margin percentage, and markup percentage — useful for retail pricing, e-commerce listings, and freelance quotes.

Profit Margin Calculator Formula & How It Works

Profit = Selling Price − Cost Price | Margin % = (Profit / Selling Price) × 100 | Markup % = (Profit / Cost Price) × 100
  • Cost Price = what you paid for the product or service
  • Selling Price = what the customer pays
  • Margin % = profit as a share of revenue
  • Markup % = profit as a share of cost

Margin and markup are always different (except at 0%) because they divide by different bases. A product costing ₹100 sold for ₹150 has a markup of 50% (₹50 profit on ₹100 cost) but a margin of 33.3% (₹50 profit on ₹150 revenue).

Worked Examples

Cost ₹400, Sell ₹600

Profit = ₹200. Margin = (200/600)×100 = 33.33%. Markup = (200/400)×100 = 50%.

Cost ₹1,000, Sell ₹1,250

Profit = ₹250. Margin = 20%. Markup = 25%.

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Profit Margin Calculator FAQs

What is the difference between margin and markup?

Margin is profit divided by selling price (revenue); markup is profit divided by cost price. A 50% markup is not the same as a 50% margin — they describe the same profit from two different bases.

How do I calculate selling price from a target margin?

Selling Price = Cost Price / (1 − Target Margin). For a 25% target margin on a ₹100 cost item: 100 / (1 − 0.25) = ₹133.33.

What is a good profit margin?

It varies by industry — retail often runs 20-50% gross margin, while services and software can exceed 70%. Compare against your sector's typical range rather than a single benchmark.

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